The Business to Consumer market
NEC's business is to support learners who wish to learn in a flexible way. They offer a qualifications-based distance learning service supplying self-learning resources, which traditionally have been and continue to be delivered primarily in print format.
NEC's individual customers include those in:
- full time education
- full and part time vocational education and training
- the labour market, looking to improve their knowledge and skills for work and professional development
- adult learning, pursuing personal growth and leisure activities through learning.
Traditionally, NEC learners are from a widely distributed national base, although proportionately stronger in the South East of England. Mostly home study-based, they were, up until recently, generally late 20 to 30 year olds, but there is now a significant drift to much younger age groups - down to early teens, and including schools users and home educated learners. An increasing proportion of users of NEC?s products are in the FE sector, serving 16 -19 year olds. More recently they have been extending their reach increasingly to the schools sector (14 -19 year olds). Learners in full time education are enrolling directly for NEC course materials for GCSE and A level courses even though attending school full time. An important and traditional segment of NEC's customers are adults already in the labour market (often employed) and seeking to find a way to improve their skills and acquire recognition through a formal professional or business qualification. And another important adult group of customers are those that want to learn for personal development and leisure purposes.
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